Greenwashing: The Trojan Horse of Climate Action
The future of the climate fight will be decided by trust. “Net zero.” “Carbon neutral.” “A green future.”…
How to Build a Bridge Between Culture and Code?
How algorithms reshape workplace culture—and why linking technology with human values is now a strategic necessity.
Building Trust in a Fluid Modern World
In an era where AI-driven noise and shifting realities blur the line between truth and fiction, trust must be earned every day. By grounding your communication in clear values, genuine empathy, and consistent actions, you create an unshakeable anchor in a world that never stands still.
AI and the Threat to Creative Jobs: What You Need to Know
As AI begins to generate stories, designs, and art, we must ask: What happens to meaning when machines create? Creativity is more than output—it’s human intention, curiosity, and risk. If we embrace perfect imitation, we risk losing both cultural diversity and the essence of creative expression itself.
The Fetish of Sustainability: A Critical Perspective
Sustainability, once a call for collective ecological transformation, has been rebranded as a lifestyle — consumed, hashtagged, and hollowed out. In this new green economy, the crisis isn’t solved; it’s sold back to us with better packaging.
The USA-China Propaganda War: Old Battles, New Tactics
The power struggle has become a war of narratives. “The greatest victory is to turn your enemy into…
Navigating Truth in a Post-Truth World
The post-truth phenomenon is not merely a communication or media concern; it signifies a profound crisis. The digital…
Emotional Branding in Politics: The Trump Strategy
Trump phenomenon as a case study What results from interpreting the Trump phenomenon as a case study in…
Navigating Trust and Emotion in a Post-Truth World
Searching for the truth! In the global context of the post-truth era, the foundations of Aristotle’s art of…
The Truth Trap: How Algorithms Spread Misinformation
Misinformation threatens our values, and democracy. On the one hand, the speed of digital media is supported by…
Climate Doom: The New Face of Crisis Denial
Climate crisis denial is increasingly being replaced by calls for climate doom. Let’s think. With the simplest game…
Global Boiling: The Problem with Climate Terminology
As the climate crisis deepens, the issue turns into a climate hysteria, especially among some parties to the…
Sustainability is a matter of communication.
“The world can meet everyone’s need, but not their greed.” Mahatma Gandhi The crudely used resources of our…
The Controversy of the 2022 Winter Olympics: Censorship and Boycotts
The 2022 Winter Olympics hosted by China are being discussed on the cost, environmental impact, censorship, espionage, Covid-19,…
Stakeholder Capitalism: A Path to Sustainable Growth
Brands today almost agree that sustainability-related strategies are essential to be competitive. This is very natural. From the…
Little green lies!
Did you notice the towel-environmentalism of the hotels? In most of them, ‘changing the towel harms the environment.…
Climate change is a communication problem!
Scientists on climate change are doing their job adequately. Yet, science-based facts are far from being enough and…
Shifting to Planet-Centric Design: A New Paradigm
We keep buying and buying. Why? Maybe for convenience or addiction. Or to fulfill a need or just…